TRETORN DEBUTS FALL CAMPAIGN FEATURING ANDRÉ 3000 BENJAMIN
NEW YORK, NY – August 1, 2017 – Tretorn, the iconic Swedish global footwear and outerwear brand, along with André 3000 Benjamin, a globally known American singer, songwriter, actor, and style icon, debuts the Fall 2017 global advertising campaign featuring André representing the brand.
To commemorate the 50th anniversary of the iconic Nylite, Tretorn has partnered with artists from around the world to express themselves on the ultimate blank canvas: the Nylite sneaker. As the headlining artist in the Nylite50 artist series, André Benjamin brings his distinctive style and artful character to the campaign.
“Tretorn’s Nylites are a true classic that have been a staple in my shoe rotation since I was a kid,” said Benjamin. “It’s great to celebrate the brand’s heritage for their 50th anniversary campaign.
“André 3000 Benjamin is a multi-faceted artist and the embodiment of a true style icon,” said Natasha Fishman, EVP Marketing ABG, owner of the Tretorn brand. “With his personal connection to the brand and an artist known worldwide for a unique form of self-expression, he is the ideal partner for the fall campaign and as the headlining artist in the Nylite50 series.”
The fall collection launches several new styles including updates to the classic Tretorn silhouette. Fall trends include metallic, distressed, and velvet designs. To shop the fall collection, visit Tretron.com and follow @Tretorn on social media for brand news including the announcement of André’s debut design collaboration which is slated to drop exclusively at ComplexCon this November and will launch in stores and online in Spring 2018.
Tretorn is a Swedish outdoor-lifestyle brand that sits at the intersection of outdoor, fashion and sports. Fusing function and style, the brand’s simple and clean designs are perfect for everyday lifestyle. Tretorn offers rubber boots, footwear, outerwear and riding boots for men, women and kids and tennis equipment. Tretorn is available in department stores and specialty retailers across Europe, North America and Japan and online worldwide at Tretorn.com. Tretorn is a trademark owned by ABG-Tretorn, LLC.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company which owns a global portfolio of lifestyle, sports, celebrity and entertainment brands.
Headquartered in New York City, ABG manages, elevates and builds the long-term value of more than 27 consumer brands by partnering with best-in-class manufacturers, wholesalers and retailers. Our brands span a global retail footprint of more than 2,009 doors across luxury, specialty, outlets, department stores, shop-in-shops, ecommerce, mid-tier and mass channels.
ABG is committed to transforming brands by delivering compelling product, content and immersive brand experiences. We plan and activate innovative marketing strategies to drive the success of our brands across all platforms including social and digital media, print, OOH, in-store and PR.
ABG’s global portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Thalia®, Michael Jackson® (managed brand), Aéropostale®, Juicy Couture®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Frye®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, Hind®. www.abg-nyc.com