BUDWEISER CELEBRATES NEW CALIFORNIA STATE PACKAGING WITH FIRST-EVER “BUDLAND”
America’s Favorite Full-Flavored Classic Lager Extends its Patriotic Summer Packaging Lineup to Include State Bottles and Cans
The Two-Day Festival in LA Features ScHoolboy Q, Syd, Surprise Performances, Fashion Market and So Much More
WHAT: Budweiser is hosting its first-ever “Budland” to bring together the best of LA’s music artists, fashion and food for a new two-day festival celebrating the launch of the new state packaging. Beginning July 6 through September 2017, California and 10 other states will see their namesake on Budweiser bottles and cans as part of the brand’s latest evolution of its iconic summer packaging celebrating the local states Budweiser and its breweries call home.
The event will feature a star-studded line-up of R&B, hip hop, dancehall and electronic acts via DJ and live performances by artists who live in or are from LA. Budweiser is showing their support of LA-based creatives with this local celebration of the best LA has to offer for two days of musical acts, a curated daytime fashion market from LA-based designers and brands and an array of food vendors from the City of Angels that pair perfectly with an ice cold Budweiser.
Budland is invitation only, but consumers have a chance to attend by entering the sweepstakes atBudland.LA/Sweepstakes, which is open now through Friday, July 7.
WHEN: Day 1: 8pm-2am, Friday, July 14, 2017 Day 2: 3pm-2am, Saturday, July 15, 2017
WHERE: A private location in Downtown Los Angeles (Address to be revealed upon confirmation.)