New York City, a mecca for music lovers and cultural enthusiasts, will once again come alive with the sound of Hip-Hop, as it celebrates the unveiling of the Beastie Boys Square on September 9, marking half a century of the genre’s contributions. In a two-hour long celebration on Rivington Street between Ludlow and Essex Streets, starting at 12:00 pm, Mike D and Adrock, in collaboration with The City of New York and Council Member Chris Marte, will be heralding this significant moment.

The event, punctuated by a special DJ set by Jon Bless HiFi System and various pop-up activations, promises to be an unforgettable experience. Furthermore, Mike D and Adrock will be present for the official dedication of Beastie Boys Square at the intersection of Ludlow and Rivington Streets. This iconic location was chosen because of its significance – it was the backdrop for the gatefold cover of the trio’s second album, “Paul’s Boutique.”

New York City and the Beastie Boys share a history that dates back to the band’s inception during MCA’s 17th birthday celebration. The Beastie Boys not only became a formidable presence in the city’s hardcore punk underground but also made waves when their debut album, “Licensed to Ill,” became the first rap record to clinch the #1 spot on the US album chart. But it was “Paul’s Boutique” that truly immortalized their status. Initially overlooked, the album’s importance has grown over the years, garnering accolades and recognition, often being likened to the legendary “Sgt. Pepper’s” album by The Beatles. The album is a tribute to New York, referencing numerous NYC icons, places, and moments.

Corner of Ludlow & Rivington Streets, Lower East Side NYC
Saturday, September 9, 12:00p to 2:00 pm

In addition to the square’s unveiling, the celebration of Hip-Hop’s 50-year journey will include the screening of the Apple Original Film “Beastie Boys Story.” Directed by the legendary Spike Jonze, a long-time collaborator of the Beastie Boys, the film will be showcased at the IFC Center in Greenwich Village on September 8 and 9.

For those who want to indulge further in Beastie Boys’ legendary tracks and sounds, SiriusXM offers a treat. On September 7th, the radio platform will bring back the exclusive Beastie Boys Channel, available on channel 105. Fans can tune in to reminisce and enjoy an array of the band’s classics, live performances, and lesser-known gems.

As the city gears up for this memorable event, it’s clear that the legacy of the Beastie Boys and their deep-rooted connection with New York will forever be etched in the annals of music history.

MCA forever