Billie Eilish, the voice of a generation known for her hauntingly beautiful music and distinctive style, is gearing up for the release of her third studio album, “HIT ME HARD AND SOFT,” scheduled to drop on May 17. Released under the banner of Darkroom/Interscope Records, this album is already being hailed as Eilish’s most audacious work yet.

Pre-order HIT ME HARD AND SOFT HERE.

Photo:William Drumm

“HIT ME HARD AND SOFT” stands as a testament to Eilish’s unparalleled ability to blend genres, emotions, and sounds into a harmonious and immersive listening experience. Designed to be enjoyed from start to finish, the album invites listeners on a journey that oscillates between the hard-hitting and the tender, both in terms of lyrics and music. It’s a dynamic exploration that promises to resonate deeply, showcasing Eilish’s continued evolution as a songwriter who consistently pushes boundaries and defies musical conventions.

The creation of “HIT ME HARD AND SOFT” was a close-knit affair, with Eilish partnering once again with her brother and lifelong collaborator, FINNEAS. Together, they have crafted an album that is not just a collection of songs but a cohesive narrative that reflects the depth of human emotion and the complexities of life. The synergy between Eilish and FINNEAS has been a defining element of her music, and this album further solidifies their status as one of the most innovative teams in music today.

In anticipation of the release, fans are encouraged to pre-order, add, or save “HIT ME HARD AND SOFT” to ensure they’re among the first to experience what is poised to be a landmark album in Eilish’s career. The album will be available on all digital platforms, emphasizing accessibility for fans across the globe.

Moreover, Eilish and her team are taking significant steps to ensure that the album’s release is as environmentally friendly as possible. In line with their commitment to sustainability, all physical formats of “HIT ME HARD AND SOFT” will be produced using 100% recyclable materials. This move is a part of a broader effort by Eilish to minimize waste and combat climate change, reflecting her dedication to making a positive impact beyond the music industry.

As the release date approaches, the excitement among fans and critics alike continues to build. With “HIT ME HARD AND SOFT,” Billie Eilish is inviting listeners to experience a world of sound and emotion that promises to be as impactful as it is innovative. As a multiple GRAMMY® and Academy Award winner, Eilish’s latest project is poised to reaffirm her status as the most exciting songwriter of her generation, continuing to captivate and inspire audiences around the world.

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