The 24th edition of the Latin Alternative Music Conference (LAMC) was a tremendous success, bringing together thousands of music lovers, artists, industry professionals, and media in New York City. The conference showcased the growth and vibrancy of the Latin music industry.

The artist showcases during the conference were outstanding, with highlights such as Juanes performing to a massive crowd in Central Park and intimate acoustic showcases at SOBs. The shows took place at various venues throughout New York City, including SummerStage in Central Park, SOBs, and DROM. Sony Music Latin, Sounds from Spain, Warner Music Latina, BMI, and Industria Works presented incredible showcases featuring artists like Juanes, Trueno, Villano Antillano, Dawer x Damper, Paula Cendejas, Usted Señalemelo, Loyal Lobos, Elena Rose, Circo, Gale, Polimá Westcoast, and many others.

The LAMC serves as a meeting point for the creative community, professionals, and music industry representatives. It was a place where teams from major labels like Rimas, Rancho Humilde, Sony, Warner, and Universal, as well as independent labels and artists from various countries, came together. The conference provided ample opportunities for networking and attending panel discussions featuring representatives from TikTok, Meta, Spotify, Amazon Music, YouTube, Billboard, and more.

During the daytime activities at The InterContinental New York Times Square Hotel, attendees could engage in networking, attend panel discussions, and enjoy the exhibitor lounge, where beautiful guitars were on display. Amazon Music hosted mentoring sessions for young women starting their careers in the industry.

The LAMC expanded this year’s conference to include offsite events at the New York offices of Spotify and Meta. These events featured masterclasses, panels, and showcases, bringing the discussions directly to where the action happens.

The LAMC Discovery Award winners for 2023, Dawer x Damper and Usted Señalemelo, received prize packages from Taylor Guitars and Fender Guitars. They join a prestigious list of past LAMC Discovery alumni.

Looking ahead, the organizers express their gratitude for the continued support and promise to deliver another exceptional conference in July 2024. In the meantime, attendees are encouraged to listen to the official LAMC 2023 compilation and explore the Guide Book for more information about this year’s event. Stay tuned to the conference’s website,, for updates on next year’s conference.

Follow the LAMC on social media to stay up to date with the latest news and share your LAMC experiences using the hashtag #LAMC.